Privacy Policy

1. Introduction

Impact Applications ("we," "us," or "our") is a grant consulting company based in Calgary, Alberta, Canada. We are committed to protecting the privacy and security of personal information collected through our website at impactapplications.ca and our Grant Intelligence Platform. This Privacy Policy explains how we collect, use, disclose, and safeguard your information in accordance with Canada's Personal Information Protection and Electronic Documents Act (PIPEDA) and Alberta's Personal Information Protection Act (PIPA).

2. Information We Collect

We collect the following categories of personal information:

• Contact Information: Name, email address, phone number, and company name provided through our contact and eligibility forms.
• Business Information: Industry, business type, years of incorporation, annual revenue, number of employees, export status, and technology development status, used to assess grant eligibility.
• Website Usage Data: aggregate, non-identifying usage data such as pages visited, referring source, approximate region, and device type. We use four measurement tools: Plausible, which is cookieless and stores no IP address; Google Analytics 4, which does set cookies and is used to measure which marketing sources lead to enquiries; the Meta Pixel, an advertising tool that records page views and completed enquiry forms so we can measure and target our advertising on Facebook and Instagram; and the LinkedIn Insight Tag, which does the same for our advertising on LinkedIn. The Meta Pixel and the LinkedIn Insight Tag are on our public pages only, never on the login or account pages of our Grant Intelligence Platform. None of the four is ever sent your name, email, phone number, company, or the answers you give in our eligibility forms; when you complete an enquiry form, Meta is told that a form was completed and nothing about what you entered. We do not enable the email-based advanced matching either advertising tool offers.
• Account Information: Email and password for users who create an account on our Grant Intelligence Platform.

3. How We Use Your Information

• To assess your eligibility for government grant programs
• To contact you regarding grant opportunities and our services
• To provide and improve our Grant Intelligence Platform
• To send you relevant grant alerts and updates (with your consent)
• To comply with legal obligations

4. Information Sharing

We do not sell, trade, or rent your personal information to third parties. We may share your information with trusted service providers who assist us in operating our website and conducting our business, provided they agree to keep this information confidential. We may disclose information when required by law or to protect our rights.

5. Data Security

We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. This includes encryption, secure servers, and access controls. However, no method of transmission over the Internet is 100% secure, and we cannot guarantee absolute security.

6. Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes for which it was collected, or as required by law. You may request deletion of your data at any time by contacting us.

7. Your Rights

Under Canadian privacy law, you have the right to access your personal information held by us, request correction of inaccurate information, withdraw consent for the use of your information, and request deletion of your data. To exercise these rights, contact us at funding@impactapplications.ca.

8. Cookies

We use both analytics and advertising cookies. Google Analytics 4 sets cookies (named _ga and _ga_*) to tell repeat visits from new ones and to attribute enquiries to the marketing source that produced them. The Meta Pixel sets an advertising cookie (named _fbp) that Meta uses to attribute enquiries to our Facebook and Instagram ads and to show our ads to people who have visited this site; unlike the analytics cookies, it can be used to recognise you across other sites in Meta's network. The LinkedIn Insight Tag sets its own advertising and browser cookies (including bcookie, lidc, li_sugr and UserMatchHistory) that LinkedIn uses in the same way for our LinkedIn ads. Both advertising tags load on our public pages only. Our fourth tool, Plausible, is cookieless and does not track you across sites. We also set an essential authentication cookie for signed-in users of our client platform. You can block or delete cookies through your browser settings, opt out of Google Analytics on every site using Google's opt-out browser add-on, and control how Meta uses your activity for advertising in your Meta ad preferences or in your LinkedIn ad settings.

9. Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated revision date. We encourage you to review this page periodically.

10. Contact Us

If you have questions about this Privacy Policy or our data practices, please contact us at: